Kriss Soonik Lingerie
“Kriss Soonik is a designer lingerie brand on a mission to create breathtakingly gorgeous lingerie for girl-hearted women.”
Kriss Soonik delivers fun, fresh and new ideas to the world of lingerie. Exemplifying the Estonian sense of style and due to its uncompromising attention to detail is considered one of the worlds most forward thinking lingerie brands. All of the pieces of lingerie, loungewear and nightwear, are exclusively produced and designed in Estonia bringing the world the fanciful styles and playful nature of this truly unique lingerie brand. Inspiration for Kriss Soonik comes from the slogan “Simple Girls With Super Powers.” Some of the many influences stem from Manga Comics, superheroines, and Jane Fonda as Barbarella.
Stared in 2003 from a strictly woman’s wear line, Kriss saw a niche market in the realm of lingerie. Having developed quite the following in Estonia and in 2005 she introduced her loungerie to a wider market in London. In December of 2008, Kriss handed in her resignation and never looked back. She is always looking for new inspiration from any source and in any setting. The 2009-2010 Autumn/Winter collection is based on the dark side of Snow White. How will she make her marriage last? Not through singing in the woods or dancing with the animals. A collection completely designed in cute dark black colors and oh so naughty.
All images courtesy & © Kriss Soonik Lingerie.
Bordelle Autumn Winter 09 Collection
Bordelle is a fresh new label from London with a flare for the dramatic and is 100% seductive! Created by Alexander Popa and featured in Vogue just this past spring for his debut launch. The newest collection is made up of about 20 different pieces and all of them scream wear me! One of Alxander Popa’s signature designs is the “Caged” look which makes a huge statement.
The collection has bustiers, chemises, gorgeous triangle bra sets and some of the sexiest underwear I have ever seen! Bordelle also designs some ready to wear items such as their Harlequin Hoodie and Layered Bustle Leggings.

Autmun/Winter 2009 Satin Triangle Bra Set With Matching Satin Breifs

Bordelle: Indulge in a night of opulence with this silk satin girdle dress. Fastened with an open end chunky gold zip that runs down the center back, and with luxe trims including couture metal mesh and de Ville feathers to accentuate the cups and hips, this is a boudoir show piece. To complete the look team with stockings for maximum seduction. Made to order – please allow 3-4 weeks for delivery.
Bordelle can now be found in boutiques in the US, China, England, France, Germany and a few others, but Directory-Sexy recommends Peacock & Strutt for all of your Bordelle Lingerie desires.
Images courtesy of Bordelle London and some of the captions are courtesy of Peacock & Strutt.
Our Favorite Designers
As I have been concentrating on the site recently and trying to get back into school I have been posting little or nothing. So to get back in the swing of things I decided to tell you about my favorite designers. More of a list and soem images but I think you will get the general idea. These are in no particular order as I can never decide on a number 1 designer.
Sonata Lingerie
The brains behind Sonata Lingerie is Sonata Sonata Rapalyte and is based in London, England. Sonata knew from an early age she was destined to be a designer. Born in Lithuania and after moving to London launched the first Damaris collection – she was a designer for them in her early years of designing. She started Sonata Lingerie in 2008 and I have loved every minute of it!

Sonata Lingerie Ruby Range

Sonata Lingerie Ieva Range

Sonata Lingerie Starlet Bodysuit
I.D. Sarrieri
I.D. Sarrieri was founded by Iulia Dobrin in 1992 as a lingerie, nightwear, and homewear producer. By 2002 they had become a world leader in design and production. To Iulia lingerie is “the ultimate sophistication of a woman’s style.” Her designs have been worn by Julianne Moore, Cameron Diaz, Charlize Theron, and Halle Barry. I D Sarrieri designs are always high fashion, sought after by the most sophisticated women.

A Silk and Leather Lace Trimmed Bra Set

A Silk Bra and Retro Brief/Garter Set From I.D. Sarrieri

A Gorgeous Lace Bustier From I.D. Sarrieri
Ayten Gasson
In just a few short years Ayten Gasson has created a growing and in demand lingerie design label. She has been specializing in luxury silk lingerie for over three years, and all of her pieces are hand made to ensure quality, craftsmanship, and elegance. Designs are based on vintage patterns that embody exquisite and one of a kind designs.

Ayten Gasson Annabel Range

Ayten Gasson Elizabeth Range Bra Set

Ayten Gasson Grace Range Silk Bra set
Playful Promises
Playful Promises was started by Emma Parker in 2004 and has grown into a lifestyle brand encompassing not only lingerie but beauty and soon a swimwear/beachwear range. At its core, Playful Promises exudes girl-like fun and grown up sophistication all at once; a perfect combination for any woman. Its flirty and quirky designs, which are absolutely breathtaking, are now sold in over 100 stores around the globe in both online and brick and mortar stores.

Playful Promises Dollface Collection - La Petite Poupee

Playful Promises Miss Beauty Queen Range Bra Set

Playful Promises Treasure Me Range
All images courtesy and copyright Sonata Lingerie, I.D. Sarrierie, Ayten Gasson, and Playful Promises.
DirectorySexy has Launched!
Well it has been a long road getting here to say the lest. The site is fully functional and should display properly in every browser I hope. Please check out the site and leave me a comment to let me know what you think. I will be adding gallery pages as well as a glossary in the next few eeks and new companies will be added each week starting shortly.
The home page will have you select your browser by clicking on the corresponding logo. This will take you inside to the site and all of the information you could want on designer lingerie, retail lingerie and lingerie wholesalers.
Great pages to visit:
- Firefox Users: Agent Provocateur
- IE Users: Agent Provocateur
- Firefox Users: Baby Grand
- IE Users: Baby Grand
- Firefox Users: Peacock & Strutt
- IE Users: Peacock & Strutt
- Firefox Useres: I.D. Sarrieri
- IE Useres: I.D. Sarrieri
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Wickedelic Lingerie
Wickedelic Lingerie is a one stop for all of your exotic and erotic desires. They literally have a warehouse of styles and products to choose from.
Here is a clip from their last press release…
“The website now offers more than 1,500 different products. The line includes ladies lingerie such as babydolls, bustiers and corsets, gowns, chemises, camisole sets, hosiery, PVC and leather, swimwear, body stockings and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men’s underwear, fancy dress, plus-size lingerie and shoes.”
Not only does Wickedelic Lingerie offer lingerie and bedroom attire to the public, but they are a wholesaler as well. Selling to retailers all over England and the world they have a dedicated fleet of stores and retailers that buy directly from them. But enough about the business; what about the lingerie?
Their line of lingerie is classic, retro and inspired by the ages of past years. Great retro styled garter belts and waist shapers as well as half slips and some cute and sexy lace boyshorts. They also carry the designer Livia Corsetti. If you don’t know this label or have never heard of it you definitely need to see some of the images below. Hot, sultry and seductive just scratch the surface. They offer great stockings from Veneziana as well as a plus size and full figured lingerie section on the site.
Under the “fancy dress” category you will find a multitude of sexy costumes and outfits to seduce, play, and entice anyone at anytime. Footwear and sexy shoes have just been added to the site and has been met with a resounding “YES!” From high heels to platforms they have it in a vast array of sizes, styles, and colors.
So what are you waiting for? Go check out Wickedelic Lingerie and the Wickedelic Lingerie Blog; be sure to check out their latest post on couples staying in to save money.
A Few Images Straight From Wickedelic:
All Images Courtesy of Wickedelic Lingerie and © their respective owners.
Honey’s Lingerie
I follow Honey’s Lingerie on Twitter and it wasn’t until I today that I checked out the boutique. The boutique is simply gorgeous! Sheik, contemporary, sexy and most of all easy to use. Everything you need to find is a few short clicks away. Honey’s Lingerie Boutique is dedicated to finding the lingerie that each and every woman needs and desires. Because no two women are the same and no two women crave the same kind of lingerie Honey’s provides multiple designers in a variety of styles to suit all of their customer’s needs.
So you need maternity lingerie? No problem; Honey’s has HOTmilk maternity lingerie – which is fantastic by anyone’s standards. Maybe you prefer the sultry styles of one of my personal favorites Marlies Dekkers or the Italian style of Christie’s.
Honey’s Lingerie Boutique prides itself on having gorgeous silk and designer lingerie that looks great but more to the point the designers chosen all provide sex appeal and great fit. What could be better looking great and feeling great. Don’t forget to check out the sales section for great 50% off lingerie. And of course their blog which is located here.
All images courtesy of Honey’s Lingerie Boutique and © their respective owners.
Patricia Fieldwalker Runway Photos
Here are a few Patricia Fieldwalker runway lingerie photos. I am not sure of the season or year but they are great shots!





A few Hiccups
As I was testing parts of the new site, I noticed a few problems and those turned into bigger problems and so on….
It will be a little bit longer on getting the site up and running due to these “issues.” Rest assured that the site will be up by August at the very latest. Stay tuned to find out all the details!
Novia – Colombian Lingerie
Novia is a lingerie design house located in Colombia South America. Latin America has always been a source of style and sensuality but in recent years these countries have gained a hold on the world stage. It may be due to the sultry styles or angled cuts of fabric, but the fact remains that South America is a leader in the lingerie industry. Novia has expanded their hold to Australia in the past year and was met with great success.
Novia has a flare for color! As they should considering were their home country is. The lingerie is a reflection of the Pacific and Caribbean climates of the region. Bold and bright colors are blended with the most exquisite fabrics to produce gorgeous lingerie sets and separates. The online store also carries other brands as well. Some of the brands include Ea Lingerie, Phax, and Armonia. Novia’s lkine of lingerie is small but worth the look. Only a few bra styles are available from Novia, but they have a multitude of underwear and panty styles. In addition, Novia Lingerie offers a wide variety of camisoles, tank tops, and chemises.
Isabella Fine Lingerie
Started in 2000 by Lauren Amerine, Isabella Fine Lingerie carries only French and Italian lingerie. After a trip to Europe in 1999 Lauren realized that there were no suitable or comparable lingerie boutiques in the Midwest. She jad always loved the designs from France and Italy and decided to open her own boutique. She now has two store locations and an eshop, and has been on business for eight years.
Every expanding her ranges and styles, Lauren does her best to provide a great selection for every customer, online and off. Designers include: Blush Lingerie, Christian LaCroix, Huit, and Nina Ricci to name a few. The site is simple and appealing as well as being very easy to navigate. I would certainly buy from this boutique. Her stores are located in the greater Chicago area and the online boutique may be found at this address: www.shopisabella.com. Be sure to visit their blog. In addition the shops all have professional fitters; online there is a step by step instruction for sizing yourself.
Check out some of these images courtesy of Isabella Fine Lingeire.




























